Who We Are
We are a team of industry veterans and leading technologists working to revolutionize EV thermal management, promote worldwide deployment of electric vehicles and secure a more sustainable future.
We are experts in EV battery thermal management systems (TMS) with a deep bench of engineering and business know-how to deliver the right battery technology for e-Mobility. Our leaders and advisors are top minds in our field and have a history of success in leading disruptive technologies to successful market implementation.
Carrar has ongoing projects with some of the world’s top automakers and Tier 1 companies in the USA, Sweden, Germany, Italy, and Japan.
Vision
We share a vision of an eco-friendly planet with no fossil fuel emissions, where electric vehicles of all types can operate reliably anywhere in the world, including in the coldest and hottest climates.
Mission
Our mission is to provide superb thermal management for drivers, commercial fleets, and manufacturers of electric vehicles and batteries. With an optimal temperature of the battery and in-vehicle components, vehicles can operate at maximum safety and efficiency and extend their life. We encourage the acceleration of e-Mobility transformation by enabling the global adoption of electric cars.
We uphold the values of integrity, gender equality, safety, and innovation.
Executive Team
AVINOAM RUBINSTAIN, CARRAR CEO
AVINOAM RUBINSTAIN, CARRAR CEO
Mr. Rubinstain is a serial entrepreneur with over 25 years of experience in building successful startups. He is the former founder and CEO of Atrica, where under his leadership the company raised more than $200M, became the leading provider of carrier ethernet solutions, and was acquired by Nokia Siemens Networks. Mr. Rubinstein served as a VP and GM at 3Com where he co-managed their JV and led the Enterprise Division to more than $200M in annual turnover. He also co-founded and served as CEO of my6sense, a provider of media AI, and co-founded Nicecom, a subsidiary of NICE.
Eitam Friedman, VP R&D
Eitam Friedman, VP R&D
Eitam Friedman is an experienced engineering manager and a technology leader. He is Carrar’s first employee and is responsible for researching and developing its unique technologies and products. He leads the Product, Testing, and Verification teams. Mr. Friedman is responsible for the company’s intellectual property and patent applications. Previously, he served as Engineering Team Leader and Project Manager at Eltel, a leading provider of military-grade products and solutions.
Haim Solovatshik, CFO
Haim Solovatshik, CFO
Mr. Haim Solovatshik is an experienced CFO with over 30 years in global corporations, public companies, and technology startups. He has broad experience in financial management, international tax, international and local mergers and acquisitions, information systems, global operations, and manufacturing and staff development. Mr. Solovatshik also served as CFO of Neuronix, a medical device company, CFO of my6sense, an AI tech developer, and VP Finance at Zoran, a multinational with over $500 million in revenues.
Hila Bokobza, Head of HR
Hila Bokobza, Head of HR
Hila Bokobza is responsible for talent acquisition and retention. Ms. Bokobza received a BA in Political Science and Islamic and Middle Eastern Studies and an MBA in the Mandel Social Leadership Program, both from the Ben-Gurion University of the Negev. Before Carrar, she worked at “Ofanim,” an NGO that delivers educational activities to children living in Israel’s periphery. During her IDF service, she was a lieutenant, commanding a navy platoon and responsible for training recruits and commanders for combat.
Carrar Board of Directors
EREZ FREIBACH, CHAIRMAN, CO-FOUNDER, AND ZUTACORE CEO
FLORIAN HAMMERSCHMIDT, EXECUTIVE DIRECTOR BATTERY PERFORMANCE SOLUTIONS, GENTHERM
NAHSHON EADELSON, BOARD MEMBER, CO-FOUNDER, AND ZUTACORE CTO
DR. EUGENE DE JUAN, BOARD MEMBER